WELCOME
TO MY
PORTFOLIO
Caterina Jackson
Real Estate Operations Virtual Assistant
About Me
Hi, I’m Caterina
Your Real Estate Operations Virtual Assistant, specialising in AI-powered systems and back-office support for real estate agents, investors, and property managers.
With over 2 years of experience and certifications in Virtual Assistance , Digital Marketing , and a background in Finance and Accounting, I bring a rare combination of business intelligence, tech-savviness, and operational precision to every real estate business I support.
I don't just handle tasks. I build the systems, workflows, and automations that allow you to scale your portfolio, close more deals, and reclaim your time, without hiring a full-time team.
Whether you're a solo agent drowning in admin, an investor managing multiple properties, or a property management company needing operational support, I'm the strategic partner who keeps everything running so you can focus on what actually makes you money.
Feel free to explore my work, and let's connect when you're ready to take real estate operations off your plate.
Services offered
Real Estate Admin & Operations
  • CRM Setup & Management
  • MLS Listing Management & Updates
  • Document Creation & Management
  • Lead Generation & Database Management
  • Bookkeeping Support
  • Transaction Coordination (Contract to Close)
  • Email & Calendar Management
Social Media & Marketing
  • Real Estate Content Strategy
  • Property Marketing Graphics (Canva/Adobe)
  • Instagram / Facebook / TikTok / LinkedIn Management
  • Caption Writing & Video Editing
  • Monthly Analytics Reporting
  • Email Marketing Automation
Systems & Automation Set-up
  • Go High Level CRM Build-Out
  • AI-Powered Lead Follow-Up Sequences
  • Zapier & Email Marketing Automation
  • ClickUp / Asana / Trello / Airtable / Notion
  • Real Estate Workflow Automation
Daily Responsibilities & Impact
Transaction Coordination
Manage the full contract-to-close process, tracking deadlines, coordinating with lenders, title companies, and vendors to ensure every deal closes on time without agent involvement in the details.
CRM & Lead Management
Build and manage CRM pipelines in Follow Up Boss, KVCore, and Go High Level — ensuring every lead is nurtured, followed up, and moved through the pipeline with zero gaps.
AI & Automation
Implement AI tools and Zapier automations specific to real estate operations, from automated lead follow-up sequences to smart scheduling systems that run 24/7 without manual input.
Property Management Support
Coordinate tenant communication, maintenance scheduling, and administrative workflows using Buildium and AppFolio, keeping property operations running smoothly for investors and property managers
Lead Nurturing & Follow-Up
No lead gets left behind. I manage the full follow-up process for every prospect in the pipeline — ensuring consistent, timely, and personalised communication that moves leads from cold to closed.
Tools & Software Skills
Skill Set
Education
ALX ACADEMY
Virtual Assistance
DigifyPro Africa
Digital Marketing
University Of Nairobi
Bachelor Of Commerce( Finance)
Strathmore University
Certified Public Accountant (CPA)
My Finance and Accounting background means I don't just manage your operations, I understand the numbers behind your deals, your ROI, and your portfolio growth.
My Work
Project Management
I oversee project timelines, assign tasks, manage deadlines, and
ensure smooth team collaboration across platforms. I act as the
point of contact between stakeholders, keeping everyone aligned
and focused on deliverables.
Tools: ClickUp, Asana, Trello, Notion, Slack, Google Workspace
Email Management
This project showcases my expertise in managing emails
Calendar Management
I streamline daily schedules, block out focus time, manage
appointments, and handle reschedules.
Tools: Google Calendar, Calendly, Outlook
Travel Management
I plan trips, book logistics, and
create detailed itineraries.
Tools: TripIt, Google Calendar,
Expedia
Lead Generation
I research and compile leads, run outbound strategies on
LinkedIn and Apollo, and book 10+ calls weekly.
Tools: LinkedIn Sales Navigator, Apollo.io, Hunter.io
Quickbooks Online
I am a Quickbooks Online Certified ProAdvisor
Social Media Management
I plan and schedule content 30+ days in advance, design
graphics, and write captions.
Tools: Canva, Buffer, Meta Business Suite, Later
Core Strengths
Highly Adaptable
Excels in changing, high-pressure environments, maintaining composure and effectiveness.
Confidentiality & Professionalism
Upholds the highest standards of confidentiality and professionalism with sensitive information.
Efficiency Focus
Dedicated to enhancing process efficiency and maximizing executive productivity.
Testimonials
Joe Dillon - Real Estate Agent
Working with Caterina has been an absolute pleasure. She has been
instrumental in organizing my projects, ensuring seamless
workflows, and handling editing tasks with exceptional precision. Her
ability to clean up and structure project details has saved me
countless hours and allowed me to focus on the creative aspects of
my business. Caterina’s professionalism and dedication to delivering
quality work make her an invaluable part of my team whenever I
need her expertise. I highly recommend her services.
LET'S WORK TOGETHER
CONTACT ME
Phone
+254715912667
Email
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